CHANGING PERCEPTION

BOOST YOUR INCOME

 

Description —

In Asia, we were being pushed brought up to be rich(mostly). But many times, we forget about the reason to be wealthy. Money irritates everyone at some point. This project looked on how the typical Asian supervise their wealth.

The core design element of this project offers a refreshing view at the subject of 'save your wealth' versus 'boost your wealth' with the use of an extremely hued and tacky cursor formed by a chinese character 省(save). The idea is to implement the Chinese character 'save'(it means ‘save money’ in this case) as a starting point to form another interesting chinese character - 赚(earn).

Screen printed postcards were made and sent to friends and family during Chinese New Year 2016. 

specifications —

DISCIPLINE:
Digital — Graphics — Typography

If you have experienced culture shock as I did - Shoot me a message so we could have a chat - jjonalim@gmail.com

Projects about Changing Perception