Jona Lim
Creative Director, founder of Studio Squat®, and sonic artist based in Kuala Lumpur. Jona builds brand and digital systems that merge commerce, culture, and emotion. As the founder of Studio Squat, he leads a lean collective designing intelligent, high-impact work for clients across architecture, fashion, lifestyle, and hospitality.
His creative range extends into sound—crafting immersive, rhythmic worlds under the moniker Cumboard and collaborating with Corevalues.
Previously, Jona served as Creative Director at Over&Above (2024–25) and contributed to projects with Netflix MY, Fictionist, Dentsu-LHS, and Pentagram. He studied Typography under Fraser Muggeridge at the Typography Summer School, New York.
Jona Lim
Creative Director, founder of
Studio Squat®, and sonic artist based in Kuala Lumpur. Jona builds brand and digital systems that merge commerce, culture, and emotion. As the founder of Studio Squat, he leads a lean collective designing intelligent, high-impact work for clients across technology, entertainment, fashion, lifestyle, and hospitality.
His creative range extends into sound—crafting immersive, rhythmic worlds under the moniker Cumboard and collaborating with Corevalues.
Previously, Jona served as Creative Director at Over&Above (2024–25) and contributed to projects with Netflix MY, Fictionist, Dentsu-LHS, and Pentagram. He studied Typography under Fraser Muggeridge & OtherMeans at the Typography Summer School, New York.